There are many marketing techniques that have been tried and tested over the years. Some prove to be extremely successful and others, not so much. Every business is different and different strategies will work depending on demographical, geographical and physiological factors of the target audience. Here are some of the most effective marketing strategies to date.

Identity and Branding

Branding and brand identity have become an essential part of a business’s marketing strategy. no matter what type of business you are running, it needs to be recognisable to customers, otherwise, you will find it increasingly difficult to stand out from competitors and draw customers in. Aspects of a business’s identity and branding, such as a logo, brand colours and brand manifesto are all essential parts of establishing a strong brand identity.

Foundational Website

In this day and age, every company should have a website. Not only that, every company should have a good website. With the development of technology, consumers now expect more from business websites. Websites should be optimised for both desktop and mobile/tablet use. Your website should be user-friendly, easy to navigate and have a quick loading time. If not, you are likely to lose potential customers. It’s thought that an average of 50% of people searching online will close a website that takes more than 3 seconds to load. If your website is guilty of this, then you may be losing a lot of potential customers.

SEO/Local Search

Online strategy is essential and SEO is a fundamental part of an online marketing campaign. SEO is about internally optimising your website with original and substantial content, as well as externally building trusted links to your website in order for it to rank higher on search engines. One of the many benefits of SEO is that it’s free, no marketing costs are associated with SEO (apart from hiring a reputable SEO company to carry out the bulk of the work for you).

Build a List

Building a strong mailing list is a great marketing technique. People who opt for email marketing generally already have an interest in your business and want to be kept up-to-date with what your company is up to and what new products are coming out. Many of these consumers will actually be more likely to purchase products through an email marketing campaign. Just be sure not to spam people as they may opt out of it. Try to keep campaigns as creative and exciting as possible to draw people in.

Social Media

As well as having a good website, establishing a strong social media presence is also important these days for a company. Most demographics are on social media these days and sites retain information about consumers that can be extremely useful to marketing campaigns. Strategies can be tailored to suit a specific target audience saving both time and money compared to more traditional marketing approaches.