How to Create the Perfect Text Logo for Your Business
Creating the perfect text logo may seem like a piece of cake. The simplistic look of a text logo is what many companies want but if you aren’t a graphic designer, creating a text logo that really pops can be a challenge. Here are the main steps of how to make the perfect logo out of text.
Narrow Down Your Choice of Fonts
Researching different types of fonts is essential for a text logo. Different fonts may portray different things for your business. There are many places that you can get free text font, as well as places online that you can get cheap fonts. Just ensure that whatever you use isn’t too generic or your text logo will never stand out from the crowd.
Install the Fonts
Depending on what you are using to get your fonts, you may need to download them to your computer.
Next, it’s time to text the fonts that you have narrowed down for your text logo. It’s important to play around with the fonts. You may see the perfect match for your logo right away or you might revisit the first step if you aren’t convinced you have found the right one. Your logo represents your band, so make sure you’re entirely happy with it before deciding.
Make it Vector
Once you’ve narrowed down your choice of fonts even further (2-3), use a vector illustration program to create the logo.
Now you can start getting creative! The first big mistake when making a text logo is leaving the text as it is. You can play around with the design of text more than you might think, including; overlapping letters, enclosed in shape, using different weights. These are all great ways to make your logo stand out. Even if another company has used the same text as you, you may not be able to tell if you edit the design of your text logo. Some other design features you can edit on your text logo include;
- Adjust space between letters
- Using all upper or all lower case letters
- Removing fill and just using the outline
- Merging letters
- Adding punctuation
- Adding a stroke
- Filling the bowls
These can be used individually or in conjunction with others to help make a unique design for your company.
Add Colour to Your Text Logo
This step is optional but can be a nice addition to your text logo. Choosing colours that represent your business is a great way to add personality and meaning. However, if you want to stick with black and white you may bring across a sense of sophistication. Many companies that are eco-friendly or natural tend to use green, if your brand is for kids you may want to use bright colours.